About Us - Executives

- Pete Selda, Chief Executive Officer
  
  Pete Selda has more than 35 years experience in technology, having played key roles in sales, marketing, and executive management in startup and large corporate environments.
  
  As a proven growth-stage Chief Executive Officer with extensive experience in the security industry, Mr. Selda was most recently the President and CEO for identity-based network access control vendor Identity Engines. Under Mr. Selda's direction the company received several prominent industry accolades, including the AlwaysOn Top 100 Private Company, Red Herring Global 100 Finalist and Gartner "Cool Vendor" designations.
  
  Before Identity Engines, Mr. Selda served as President and CEO of WholeSecurity Inc., a provider of behavior-based security and anti-phishing technology. At WholeSecurity, he built the executive team, secured more than $20 million in venture funding and led the company from incubator pre-product stage through the company's acquisition by Symantec Corporation in October 2005. Prior to WholeSecurity, he was President and CEO of Internet Dynamics, a security company focused on enterprise-class security solutions.
  
  Further, Mr. Selda has held a variety of positions including sales management and marketing, and served as the President of MPACT EDI Systems, Inc., a wholly owned subsidiary of Tandem. He also served as Vice President of Tandem's Clustering Software Technology OEM Business and as Tandem's Investor Relations Executive and Financial Community Spokesperson.
  
  Mr. Selda holds a BBA from Dowling College in Oakdale, NY.
- Ori Eisen, Founder, Chairman and Chief Innovation Officer
  
  Ori Eisen has spent the last ten years in the information technology industry, and is respected for his business knowledge and leadership. His background includes an in-depth application of innovative solutions for preventing business to consumer e-commerce fraud.
  
  Prior to launching 41st Parameter, Mr. Eisen served as the Worldwide Fraud Director for American Express focusing on Internet, MOTO and counterfeit fraud. During his tenure with American Express, Mr. Eisen championed the project to enhance the American Express authorization request to include Internet specific parameters.
  
  Prior to American Express, Mr. Eisen was the Director of Fraud Prevention for VeriSign/Network Solutions. By developing new and innovative technologies, he skillfully reduced fraud losses by over 85 percent in just three months.
  
  Mr. Eisen has an extensive background in developing system infrastructure and implemented solutions, and he is highly regarded in the information and payment technologies industry as a noted leader and technology innovator. Based on this reputation Mr. Eisen is often quoted by industry insiders, and receives numerous invitations to appear as a keynote speaker for industry events and conferences.
  
  Mr. Eisen holds a Bachelor of Science degree in business administration from Montclair State University.
- Todd Lawson, Vice President of Finance
  
  Todd Lawson brings over twenty years of experience in financial and accounting management to 41st Parameter and is responsible for all elements of corporate finance, human resources and administration.
  
  Prior to joining 41st Parameter, Mr. Lawson worked to strengthen the financial positions of several technology start-ups by securing early-stage and mezzanine funding. Most recently, he served as Vice President of Finance at Vcommerce Corporation, a leading provider of proven on-demand commerce and fulfillment software solutions to online retailers and merchants. Prior to Vcommerce, he held senior financial positions at Primarion, a mixed-signal semiconductor company, and Vivid Semiconductor, an analog display start-up.
  
  Mr. Lawson began his 20-year financial career at Ernst & Young LLP, where he served high tech, software and real estate clients for more than 12 years and earned the position of senior manager. Mr. Lawson is a CPA and has an accounting degree from Arizona State University.
- William Snow, Vice President of Engineering and Operations
  
  Bringing more than 23 years of experience in the software and information technology industries, William Snow has led engineering teams at numerous start-ups and has also led large, complex projects at companies such as Nortel Networks, Cisco Systems, and IBM.
  
  Prior to joining 41st Parameter, Mr. Snow served as the Vice President of Engineering and Operations at Identity Engines, an Enterprise security start-up acquired by Nortel Networks where he was responsible for hardware and software development, manufacturing operations, customer advocacy, IT and QA.
  
  Mr. Snow previously served as Director of Engineering at Cisco Systems where he was responsible for all routing and high availability features of the CRS-1. Prior, he served as Vice President of Engineering at Nortel Networks where he was responsible for all engineering development, QA, customer advocacy, and product management for the Centillion line of ATM LAN switches. He also served in multiple management roles for the group in IBM, which brought TCP/IP and Internet products into the IBM divisions.
  
  Mr. Snow brings an extensive, broad mix of business knowledge in the development of enterprise software. He received his Bachelor of Science in Electrical Engineering from Cornell University. William also received a Master of Science in Electrical / Computer Engineering and a Master of Science in Engineering Management, both from Stanford University.
- David Walker, Senior Vice President of Sales
  
  David Walker is a veteran in the high technology and software industries, bringing more than 22 years of security domain expertise to the organization.
  
  Prior to joining 41st Parameter, Mr. Walker was Senior Vice President Worldwide Sales and Field Operations, for Solidcore Systems, a leading provider of Change Control software, where he was instrumental in helping to grow the company from a start-up organization to its successful acquisition by McAfee.He was also the Vice President of Business Development for Arrowstream, Inc., a leading supply-chain and logistics optimization technology company. Mr. Walker also served as Vice President of Sales, Central and Western Regions for Verisign, Inc. where he provided leadership for the enterprise sales efforts to help prepare the company for IPO.
  
  Mr. Walker graduated from Miami University in Oxford, Ohio.
- Roy Chua, Vice President of Product Management
  
  Prior to joining 41st Parameter, Roy Chua was most recently Founder and Vice President of Product Management at Identity Engines, an Enterprise security start-up acquired by Nortel Networks.At Identity Engines, Mr. Chua directed product vision and platform direction, and was instrumental in securing key customers including Northrop Grumman, SAP, Putnam Investments as well as top healthcare and educational institutions. Prior to Identity Engines, Mr. Chua was Director of Product Marketing at Spirent Communications, a leading network test and measurement vendor, and was responsible for its web and security product lines. He arrived at Spirent through the acquisition of Caw Networks where, as a founding team member, was responsible for managing the line of Avalanche™ products from concept to reality, picking up 5 prestigious product awards (including 3 NetWorld+Interop Best of Show), and taking the product to a $30M+ annual run-rate in less than 3 years despite a significant downturn in the telecommunications sector. The Avalanche™ product line is used by major security and network vendors including Cisco and Juniper as well as major enterprises such as Deutsche Bank, eBay, Walmart, and Bank of America.
  
  Mr. Chua has also worked in marketing management and engineering positions at Auspex Systems, Cisco Systems and iChat/Acuity.
  
  Mr. Chua received his MBA from MIT's Sloan School of Management and M.S. and B.S. degrees in Electrical Engineering and Computer Science from the University of California at Berkeley.